About

Risk is a reality in life. Acru Insurance was created to design tailored solutions that protect money and secure families.

By taking the time to understand both our clients and the risks they face, we are able to design solutions that fit appropriately into their overall financial plan.

Meet the planners that work for U.

Meet your planners

Jim Crone, CLU®, CFS

Founder, Insurance Advisor

Jim is the founder of Acru Insurance, an insurance strategy firm started in Woodstock, GA. With more than 30 years of advanced planning experience working with clients on their Personal and Business Insurance planning needs, Jim has demonstrated his expertise in communicating simple and complex insurance solutions related to life, long-term care, disability insurance and annuities. His writing has been featured in both newspapers as well as trade periodicals.


Jim earned his Bachelor of Science in Business Administration from the University of Central Florida majoring in Management where he also played baseball on a four-year scholarship, finishing his collegiate career as captain of the team. He holds a Series 6, 63 and 26. Jim has also obtained the Chartered Life Underwriter (CLU) and Certified Fund Specialist (CFS) designations and is a registered representative of The Strategic Financial Alliance.

Tom Crone

Insurance Planner

Tom joined Acru in 2017. He brings valuable insights and diverse perspectives from his background in the defense and government contracting sectors. His analytical skills have helped clients take a more comprehensive and strategic approach to planning. Tom also serves as an officer in the Army National Guard.

Tom earned a double Bachelor’s degree from Mount St. Mary’s University. He is currently working toward a CLU designation and expects to complete it by 2026.